CASE EXAMPLES  













 


A range of previous assignments Nancy has worked on, along with results, include:

Global omnibus survey about consumer music trends that established awareness, image and usage benchmarks for Billboard brand.

Concept tests among both movie goers and actors that showed strong interest in MovieWeek festival to be held in Los Angeles.

Luxury brands online survey for Incentive magazine that highlighted premium awards, destinations and market trends.

Pop-up surveys on Adweek, Brandweek and Mediaweek websites that assessed media executives’ perceptions of the brands and their product offerings.

Attendee survey for Virtual Meeting World trade show that evaluated customer experience with webcasts and exhibit hall and was used to support sales efforts

Telephone readership survey for Travel Weekly magazine that demonstrated preference for brand among travel agents nationwide.

Meetings market study for Meetings & Conventions magazine that was sold on website.

Strategy for Loews Hotel Philadelphia that positioned the property as a premier business hotel with unique architectural heritage, modern technological amenities and exceptional service.

  Online survey about the popularity of family road trips that generated national publicity for the launch of Avis.com's website.

  Omnibus survey that tracked consumer awareness about recall of several OTC cold medications. Survey helped refine Contac’s crisis management strategy and win PRSA Silver Anvil award.

  Trends survey conducted among culinary professionals and kitchen designers for Boston Market that showcased the kitchen as the center of home entertaining.

  Online survey that found quality concerns to be the key reason digital camera users were not printing out their photos at home, which contributed to winning Kodak new business.

  Competitive claims survey that established travelers' preference for Orbitz.com vs. its leading travel web site competitors at the time of its launch.

  Omnibus surveys indicating lack of public knowledge about financial planning that generated publicity for the Million Dollar Round Table trade association.

  Focus groups and survey about epilepsy that publicized the condition, played a key role in introducing new UCB Pharma medication and won PRSA Bronze Anvil Commendation award.

  Telephone survey that tested the optimal message to motivate University of Pittsburgh alumni to donate to their capital campaign.

  In-depth interviews among internet executives that served to determine the most appropriate name for Ernst & Young's planned e-commerce venture.

  Advertising copy tests that confirmed the appeal of celebrity athletes for Nuprin, an analgesic positioned to relieve body aches and pain.

 
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