RESEARCH OBJECTIVES  













 

Research conducted to address various communications and marketing issues:

Generate publicity with survey findings that reflect corporate or brand image

Win new accounts through research showing understanding of prospects' business

Increase communications effectiveness by testing reactions to public relations and advertising messages and concepts among target audience

Monitor and analyze press coverage of company, brand or issue

Measure appeal of special events and celebrity or athlete spokespersons

Build brands by creating, evaluating and refining optimal positioning strategy

Enhance corporate identity by researching and selecting best company name, logo

Understand public opinion by tracking existing awareness, attitudes on key issues

Assess most viable options in new product launches and line extensions

Identify competitive advantage through analysis of competitors' performance

Uncover emerging consumer trends and determine impact on company or brand

Support sales force by providing research conducted among target customers


 
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